Logo design, business cards
The rounded background shape of the logo loosely hints at a stoplight, and the green color was chosen because DST helps its client to move forward—progress—go! The road graphics make a quick visual connection to DST’s field of expertise, and also gives the logo a “badge-like” appearance.
My goal with this project was to create a new brand—strong enough to stand alone as the main brand, but also simple and straight-forward enough to work with pre-existing sub-brands when necessary. Appealing to a mostly (but not exclusively) male audience, it also needed to appear modern and technical, (since they offer e-learning technology), while steering clear of identifying as a technology company.
