mGraphicDesign » DST – logo

DST-BCLogo design, business cards

The rounded background shape of the logo loosely hints at a stoplight, and the green color was chosen because DST helps its client to move forward—progress—go! The road graphics were originally part of another logo option, but adding them made a quick visual connection to DST’s field of expertise, and also gives the logo a “badge-like” appearance.

My goal with this project was to create a new brand—strong enough to stand alone as the main brand, but also simple and straight-forward enough to work with pre-existing sub-brands when necessary. Appealing to a mostly (but not exclusively) male audience, it also needed to appear modern and technical, (since they offer e-learning technology) while steering clear of looking like a technology company.